Financial direct mail company Gecko Direct Ltd has gained carbon neutral status as certified by CarbonQuota.

The Yorkshire-based company claims it has reduced its carbon footprint by 44% (33.66 tonnes) compared to 2021 – which is the equivalent of driving more than four times around the world or 119,987 miles (based on the average petrol car).

Chris Bottomley, managing director of Gecko, said, ‘The facts are totally clear now regarding the importance of reducing the carbon impact on the planet, and at Gecko, we wanted to do the right thing and do our bit to be part of the solution.’

Gecko, which uses FSC paper stock, recently announced its decision to provide accurate information to its clients about the carbon footprint of their print jobs, plus give them the option to offset.

Mr Bottomley added, ‘We add the carbon footprint calculation to our quote letters, along with optional costs for offsetting it.’

The company supports three different carbon offsetting projects. Tropical Mix in Panama involves reforesting land and restoring the forest ecosystem, Pacajai REDD Project in Brazil to protect the Amazon’s ecosystems from destruction and the Wind Project in Gujarat, India which aims to reduce the emissions of greenhouse gases.