Key articles

 

Meet your data self

21 January 2019

Data can tell a print business a lot about itself, and if analysed and deployed correctly can help to improve productivity and profitability. Andy Knaggs…

The value proposition

9 January 2019

A roundtable event held in November with Ricoh aimed to develop a strategy for printers to avoid the commoditisation trap by adding value. Michael Walker…

Perpetual Promotion

17 December 2018

With a little creativity, there is a whole raft of profitable promotional items that you can offer and reasonably priced devices to enable you to…

Print punches back

14 December 2018

There was a distinct sense at this year’s event that print is starting to regain lost ground as disillusionment with digital channels grows. Michael Walker…

Class of ’18

14 December 2018

Halfway between drupa shows it could have been expected that 2018 would be a fairly quiet year for product announcements, but there was plenty of…

Dye-subs make their mark

19 November 2018

Digital print on textiles has arrived in a big way in signage and display production, bringing benefits in production speed and installation logistics. 

Clever campaigns

19 November 2018

Multi-channel is the current description for promotional campaigns that combine several media channels to reach the target audience, often with some degree of personalisation.

Automatic for the marketer

23 October 2018

A new type of customer relationship awaits the printer that is brave enough and proactive enough to make a go of marketing automation software.

Cutting-edge automation

23 October 2018

Trimming paper or other media is one of the most fundamental of finishing tasks, and one that can increasingly be automated.

Personalised page-turners

12 October 2018

Once a staple of the direct marketing world, the catalogue is coming back, but this time it’s personalised and more effective than ever. Jim Bower…