Founded in 2003 in Nottingham, Print & Display (P&D), a provider of 3D point-of-sale displays specialising in cosmetics, has invested in its printing services with the addition of a Kudu flatbed printer from SwissQprint.

The business made the decision to invest in the Kudu after undertaking a rigorous due diligence process that began in 2020. P&D consulted other SwissQprint customers for feedback before ultimately committing to the EDP (European Digital Press) flatbed printer, which was installed in the first week of March this year.

Beneficial to the company, the Kudu has improved P&D’s production speeds, operating eight times faster than its old machine. Boasting the SwissQprint roll-to-roll option it also processes roll stock. The six-colour configuration delivers the exceptional quality demanded by the cosmetics sector. The Kudu’s 1350dpi resolution and ability to print delicate facial and skin tones is described as ‘perfect’ for high-end fragrance units and point-of-sale displays. 

Additionally, the white ink is particularly beneficial for printing on mirror board. Together with the effect varnish, it enables 3D and textured embossing finishes, including SwissQprint’s droptix effects to be printed. 

Key to P&D’s decision to invest in the Kudu was its alignment with the company’s sustainability goals. The certified low energy consumption of only 2.2kWh and Greenguard Gold-certified inks will help achieve lower carbon print options for customers.

Ian Maxfield, regional sales manager at SwissQprint, commented, ‘SwissQprint is dedicated to combining technological excellence with sustainability and performance, and the Kudu is a prime example of that. Its energy-efficient operation and eco-conscious features will contribute to P&D’s sustainability initiatives while elevating their printing services provided to clients.’

Describing the installation as a ‘milestone’ for the company, Garry Hatfield, director at P&D, said, ‘It’s not just an upgrade in our printing capabilities; it’s a testament to our commitment to quality, innovation, and sustainability. With the Kudu, we are now equipped to offer our clients printing solutions that are both high-quality and eco-friendly.’