A creative design and print business based in Luton, WK360, has purchased a Xeikon 6000 digital colour press, to be used in the retail and fashion sector.
The company has traded in its 1997 DCP/50D digital colour press in order to upgrade its capabilities to one of the latest models. ‘Things have come a long way in that time,’ said Lawrence Palmer, managing director. ‘The weights of stock that we can work with, the colour control that we have on the new system, and the vastly superior resolution that is now possible; these all go to make the Xeikon 6000 a most impressive digital printing system.’
‘The ability to produce work up to B2 in size, and virtually any length of print, still sets the Xeikon digital print engine apart from the vast majority of machines on the market. We had the opportunity to review the market again, of course, but could find nothing that could compete with the price or performance package of the Xeikon. The quality of the product produced is now even better. When you are producing POS product for the retail industry, especially within the fashion sector, you have the most colour conscious customers in the world. They demand only the best,’ said Mr Palmer.
The print production work handled by the company consists of point of sale material for large retail chains, including colour critical work for fashion and home furnishing specialists; with runs often running into several hundred copies.
Amanda Gatward, print services director and Lawrence Palmer, managing director of WK360
