Xerox’s direct-to-object inkjet heads print directly onto products made of ceramics, glass, metal and plastics
DCL Print has launched Personaliz, a standalone business offering personalised products, using the new Xerox direct-to-object inkjet printer.
The investment by DCL Print marks a world first and will enable the company to expand its offering to drive new additional revenues.
Personaliz, based in Crawley, will use the new printer to supply customers in the retail, sport and health sectors with on-demand, personalised products such as water bottles for schools or promotional champagne bottles and football helmets.
‘Following a successful demo at drupa 2016, we recognised that the Xerox direct-to-object inkjet printer would enable us to diversify and create a brand new business to drive new revenue streams,’ said Simon Gardner, sales director, DCL Print. ‘The investment has allowed us to stay ahead of the competition by offering customers the latest technology when it comes to personalisation.’
Since installing the device in November 2016, Personaliz has used the new printer – which can print up to 30 objects per hour at resolutions of 300-1,200dpi with the capacity to scale for production where needed – to accelerate turnaround time for personalised items from days to minutes.
‘With rising consumer demand for personalised items, Xerox innovation has made it possible for our customer, DCL Print, to tap into an increasing market need,’ said Andrew Morrison, managing director, Xerox UK and Ireland. ‘As the world’s first installation, we look forward to supporting DCL Print on its journey to reach new client bases.’
