Giles Bristow, digital support manager at the Antalis Academy
On 2 March Antalis Academy is running a webinar designed to provide printing companies with fresh insight into how to boost their business in 2018 and beyond.
The webinar, entitled ‘Three Practical Strategies To Increase Your Print Sales This Year’, will take place on Friday 2 March between 2.30pm and 3.30pm, and is free to join.
As the name might suggest, over the course of the session delegates will get to learn about three proven strategies to help them create more business, increase profit margins and improve relationships with existing clients and new prospects.
The session will be run by keynote speaker Matthew Parker, the champion of print at Profitable Print Relationships; a training consultancy that shows print companies the buyer’s view. Prior to setting up Profitable Print Relationships, Mr Parker headed up print purchasing at Future Publishing, and was a print specialist at various companies.
Talking of the upcoming webinar, Mr Parker said, ‘It is becoming harder and harder to reach prospects, let alone convert them to profitable customers. According to some studies, print companies should be prepared to lose between 15-20% of their clients every year. This webinar is designed to help printing companies connect better with current customers and new prospects. The webinar will contain practical, actionable advice on how printing companies can improve their engagement with today’s buyers.’
Giles Bristow, digital support manager at the Antalis Academy, added, ‘Aligned to our recent Antalis Academy rebrand, our remit is to provide customers with more than just training and support in relation to products, techniques and solutions – but also wider business skills. It promises to be a great session and we’d urge all customers to book a place now.’
