Go Inspire has made a £1.5 million investment in its Kettering, Northamptonshire site that includes a new digital print department and web portal to allow customer self-service for digital and short-run offset print.

The investment is intended to streamline Go Inspire’s manufacturing processes, helping it deliver ‘better experiences, improved performance and new services’ to clients which include Sainsbury’s, the Royal National Lifeboat Institution (RNLI), Pizza Hut and Cruise. The implementation of web-to-print will allow the company to expand into the digital print and short-run offset market. Driven by XMPie software, the system will streamline small-run work, reducing costs and administrative efforts while expediting the manufacturing process.

According to Go Inspire, the investments in the web portal and the digital department mark a significant expansion in its commercial print services. The company will now be able to provide digital printing capabilities, enabling clients to self-serve for small lithographic and digital printing jobs, an option that was not previously available. A mezzanine floor has been added, bringing 3883sqft of space to its facilities to accommodate the digital presses and associated finishing equipment.

Danny Cook, group operations director at Go Inspire, commented, ‘We are thrilled about these investments and their potential to transform our manufacturing capabilities and expand our service offerings. We now have the ability to produce short run volumes, closing the gap in the ever-changing needs of our marketing clients, specifically with the addition of the Xerox Iridesse press, allowing us to provide customers with print enhancements including silver, gold, and fluorescent. The company remains committed to delivering exceptional print and marketing solutions that meet the evolving needs of our clients.’

The printing and finishing equipment aspect of the upgrade includes seven Xerox digital presses in total, with various Nuvera and Versant models, as wells the Iridesse. Enhancements to Kodak Prosper variable data hardware have also been made. Finishing and paper handling equipment from Stahl, Palamides and Komori, including a pallet-fed folder with robotic stacker, has also been added.