Albert Basse Associates (ABA) of Stoughton in the US state of Massachusetts, has invested in a Durst P5 350 HS as the nonagenarian business seeks to cement its legacy and grow further in the run-up to its centenary.
Founded in 1928, ABA is one of the longest continually operating, family-owned, large format digital and screen printers in the US. The company produces a wide range of products covering every category of standard and custom graphic display, signage and industrial applications, including point of sale, decals, banners, signs and posters, door and window clings, floor graphics, etc.
ABA utilises both digital and screen printing technologies. In terms of digital, equipment from swissQprint, Seiko, Epson and Xerox sit on its factory floor. To continue growing and meet the changing needs of customers, Albert ‘Chip’ Basse III, president of ABA and his team knew exactly what they needed, stating, ‘Our goal was to improve our digital quality, increase overall capacity, increase our size capabilities and improve output speeds.’
These requirements led ABA to the Durst P5 350 HS. This high-performance press is an all-in-one hybrid option for roll and board media, with a printing width of up to 3.5m and output of up to 650sqm/h. ABA is also using Durst Workflow software for pre-press automation and is implementing the Durst Lift ERP.
Larry D’Amico, director of sales, labels, flexible packaging and fabric at Durst US, commented, ‘It’s important to look at a business today and see what it will be in the next years and decades to come. We are pleased ABA has chosen Durst as a partner for its future. Durst technology will continue their long legacy of quality and customer satisfaction, while enabling them to grow into different markets.’
Mr Basse continued, ‘The press has been a real game changer and has opened up markets and volume that we could not have achieved otherwise. Due to size and speed constraints in the past, we had to pass up many opportunities with existing and new accounts. With the P5, we are now able to offer our clients improved quality and larger size output, and also improved lead times and turnaround. Ease of use, quick setups, incredible quality and performance.
‘As our needs grow, we expect to rely on Durst to help us grow with new equipment and software solutions.’
