SMP Awards expands with two new categories
Published: 10 July 2023 | No comments yet
Comedian Ellie Taylor will be hosting the SMP Awards this year
The Strategic Mailing Partnership (SMP) has called for entries in this year’s Strategic Mailing Performance Awards, and has added two new categories, to recognise talented newcomers and sustainability achievement.
Mailing houses, printers, print managers and agencies are invited to enter the 2023 SMP Awards, to celebrate producers who have achieved ‘remarkable’ work for their clients and industry. The SMP says that business size is irrelevant as the judges will be focusing on how entrants have made a difference to a client’s mailing or a campaign. The size of the client is also immaterial; only the performance of the mailing will be taken into consideration.
SMP chair Lucy Swanston said, ‘The Strategic Mail Performance Awards aim to celebrate and showcase exceptional work within our industry. What sets these awards apart is their focus on highlighting the specific contributions of entrants that have made a difference to a client’s mailing or campaign. Judges will be looking at how mail producers have inbuilt strategy, creativity, sustainability, and use of data to drive enhanced performance, as well as shining a spotlight on the young rising stars.
‘The Bright Futures Award, new for 2023, aims to highlight the fantastic up-and-coming talent that we have within our industry, and the incredible potential that they have. And with our new Sustainability Award we want to champion companies going that extra mile to engrain the most sustainable practices through their client campaigns, trailblazing the possible for our industry.’
The deadline for entries is 25 August 2023. The winners will be named at the SMP Awards evening on 28 September 2023, which will be hosted by UK most comedian Ellie Taylor (seen on TV’s Strictly Come Dancing, amongst others), at The Steel Yard in London. Golden Envelope Awards are up for grabs, with the coveted Platinum Envelope Award reserved for the outstanding entry with outstanding results.