HP helps cover Cannes
Published: 14 June 2023 | No comments yet
HP's Latex print was used for a wide variety of products at the famous film festival
HP technology played a key role at the 2023 Cannes Film Festival, both as an official partner and as exclusive print technology provider, producing over 1500sqm of material for the 10-day event in May.
The prints were created and installed by local print service provider H2O, based just outside Cannes, using an HP Latex R2000 hybrid and Latex 3100 roll printer. H2O produced all of the signage and displays at the festival, including rigid panels, outdoor signage, barriers, banners and posters.
HP’s Latex technology met the festival’s specifications in terms of definition, lighting and colour consistency. The printers’ versatility was also key, enabling the creation of a wide range of applications; the HP Latex 3100 printer alone produced nearly two-thirds of the festival’s printed materials.
The Cannes Film Festival also partnered with HP to help meet the festival’s sustainable development goals. Since 2021, theFestival has partnered with firms specialising in the development of a circular economy to ensure material reuse within the cultural and educational sectors of the local region, including all event materials and marketing collateral, such as red carpets and print creations. HP’s water-based Latex technology was seen as being central to this.
Sylvain Vivier, director of H20, said, ‘In an increasingly digital world, the power of printed graphic arts remains as strong as ever. We set out to deliver imagery through technical and creative excellence, as well as expertise that aligns with our and Cannes’ CSR values. Along with HP, our collective commitment to sustainable printing is clear to see through the many print creations at the festival.’