The Strategic Mailing Partnership (SMP) has partnered with the British Printing Industries Federation (BPIF), the Data and Marketing Association (DMA), and the Independent Print Industries Association (IPIA) to launch a new membership scheme for trade association members.

With the aim of promoting and driving the mail industry, the scheme supports trade associations by providing them with additional resources and training material that they can distribute amongst their members to help them execute effective mailing campaigns.

The trade associations can offer the SMP membership programme as an extension of their provision. The benefits of this include opportunities to attend various networking events throughout the year, the opportunity to become Jicmail certified with regular training sessions and same day qualifications, plus free resources such as readymade sales PowerPoint decks and research papers to help facilitate new business.

Charles Jarrold, chief executive of the BPIF, said, ‘The BPIF is absolutely delighted to be partnering with the SMP, to help support the growth and development of print and mail. This partnership will enable us to continue to support the sector with the latest research, insight, and education, so that printers can support their clients with excellent, effective, and sustainable print and mailing advice and services.’

Brendan Perring, general manager of the IPIA, commented, ‘The IPIA believes passionately in collaborating with industry bodies such as the SMP so that we can pool our respective resources, networks, and strengths, to help advance the cause of the print and allied industries. We look forward to building our partnership and helping our respective memberships to flourish.’

Lucy Swanston, chair of the Strategic Mail Partnership said, ‘We are thrilled to have teamed up with BPIF, DMA and IPIA to launch this new membership scheme for trade associates to help shape the future of mail. We’re excited to educate and inspire the next generation of printers by opening the door to many new and established industry contacts and exciting opportunities.’