Come for the lamination, stay for the foiling
Published: 11 October 2018 | No comments yet
Vivid Matrix MX-370P
Cardiff-based digital print specialist Minuteman Press purchased a Vivid Matrix MX-370P to meet its lamination requirements but has found new opportunities through the unit’s foiling capabilities.
Louise Williams, branch manager, explained how the need for the new equipment came about, ‘Minuteman Press is predominantly a business-to-business print facility based in Cardiff, which is known for being a centre for design and creative services. Primarily we were looking for a higher quality, faster laminator, as we had outgrown our current one.
‘We visited The Print Show and saw several options, but we were most impressed by the Vivid Matrix MX-370P, as it was mainly built in the UK and, production-wise, it is quick and easy to use. That the Matrix had an added bonus of supporting foiling as well as lamination was something we were already interested in after seeing a machine the year before. Overall, the Matrix offered outstanding value for money.’
The foiling and effects capability has created new opportunities for the company. Ms Williams continued, ‘Lamination is still the machine’s main function, allowing us to keep more work in-house, giving much higher added value. However, the machine has also opened new doors with the various foiling options that it supports. The foil really does make the print stand out and many of our customers are now placing foil orders, even those who never knew they wanted it until seeing our samples!
‘We love the gold foil on cream card, it is especially popular for invitations and we have just ordered rose gold foil. We are looking forward to expanding our collection of foils and are especially keen to try out the holographic films.’