Alessandro Tenderini, general manager of Pixartprinting, with one of the new HP Indigo 7600 presses.

Pixartprinting, based near Venice, has installed four of the latest HP Indigo 7600 digital colour presses, which are replacing six earlier 7000 models. In addition four of its existing HP Indigo 7500 presses are being upgraded with the latest features introduced at drupa in May. It also has one of the forthcoming B2 format 10000 presses on order.

The company offers commercial and trade print services via online ordering throughout Europe and has a partnership with Precision Printing in London, another multiple HP Indigo user that already has a beta model 10000 installed.

The new model HP Indigo 7600 has a top speed of up to 160 pages per minute (ppm) in Enhanced Productivity Mode (EPM) – a 33 per cent increase over the previous top speed, making it the fastest two-page digital sheet-fed press available on the market.

New features include automated detection of print defects in real time, special on press features such as raised print and textured effects that simulate embossing, and light black ink for improved monochrome photo images.

‘Offset printing allows us to be highly competitive for certain jobs, but there are other jobs where digital printing is irreplaceable,’ said Matteo Rigamonti, president of Pixartprinting.

‘As a result, we decided to once again select HP as our technology partner for small-format digital printing, signing an agreement that will serve as a bridge to an even more ambitious goal, namely the installation of the new HP Indigo 10000. Although this system is not yet available, its credentials are extremely attractive, not least because of its very high production capacity, which is helped by its wider 75x 53cm format.’

Alessandro Tenderini, general manager of Pixartprinting, said: ‘When printing multiple sheets for saddle-stitched or sewn catalogues and books in small and medium runs, digital technology continues to be competitive against offset printing.’

Among the attributes of the 7600 that particularly attracted Mr Tenderini is the Automatic Alert Agent, an automated early detection system that identifies inconsistencies and alerts the operator to any differences between the digital file and the printed sheet.

‘The Automatic Alert Agent is undoubtedly one of the key differentiators of the HP Indigo 7600 press and is crucial in meeting our objective of ensuring the utmost quality control within the printing process,’ he said.

‘By reducing waste and preventing imperfect sheets from reaching the end customer, the system optimises quality control and production times, which means we uphold our reputation for fast delivery of first-class print collateral.’

Pixart _4x _HP Indigo 7600 Webres

HP Indigos stretch into the distance at Pixart’s factory.

Since its foundation by Mr Rigamonti in 1994 to offer DTP, scanning and typesetting services, Pixartprinting has expanded into general commercial printing using advanced web-to-print technologies and automated workflows. Today it has 80,000 customers and turns around 3800 jobs each day comprising magazines, catalogues, postcards, stickers, labels and brochures, as well as large format-related applications.

Contact: www.hp.com and www.pixartprinting.com