Modular exhibition stand specialist beMatrix has appointed Yorkshire-based Leach as its preferred fabric graphics production partner for the UK.
Already known within the retail, exhibition and brand environments, Leach is targeting a 25% increase in fabric graphic production over the next 12 months.
The new collaboration means that beMatrix can procure graphics printed using Leach’s digital printing technology as the Belgian-owned events company gears up for further penetration of the UK market.
Fabric graphics are needed for every show, explained Antony Burton, beMatrix’s UK managing director. ‘Recognising that this is an incredibly specialist area of print production, we have always sought expert partners in this field. As we prepared for growth in the UK, Leach was clearly the perfect fit.’
Expanding on the partnership, Richard Leach, Leach’s managing director said: ‘It is unfortunately widely acknowledged within the events industry that 50% of fabric graphic installations fail first time. Disappointing colour reproduction, damaged ink, poorly-sized fabrics and incorrect material choice are just some of the perceived risks. But it’s not the fabric graphics themselves that are to blame – these failings arise when they haven’t been produced properly.
‘When executed professionally, on the other hand, such graphics provide a modern, seamless and crease-free solution, with unparalleled photographic quality and illumination capabilities. They’re also simple and cost-effective to transport, which adds to the “business case”.
‘By working closely with beMatrix we can therefore ensure clients experience maximum ROI – rather than headaches – from the fabric graphic stands that their customers demand,’ he concluded.
