For many years the printing industry has scheduled its major product launches around drupa and other major exhibitions. This meant a regular cycle of product development and launches for all concerned. Then the Coronavirus ravaged the 2020 calendar and companies were forced to choose between virtual launches and waiting for postponed events in 2021. Will…
Discussing Digital: Product launches in a post-pandemic world
Published: 28 September 2020 | No comments yet

Will the postponement of drupa have long term implications on the time and way new products are launched?




