The feel of clothing is arguably as important as its look or provenance, Kornit's (X) explains the ins and outs of softeners for digital printers.
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So basically, Kornit printing is not a printing only machine but a complete line which comprises pre-treatment and also post printing treatment. However there is no escape from the chemistry. No step is eliminated.
One of the reason that Kornit is very expensive is that each machine has to have pre-treatment and post-treatment arrangment. This is a bit redundant if you can have one centralised pre-treatment equipment feeding multiple printers and likewise, one post-treatment line being fed by multiple printers. The fabric softening can be achieved this way too.