Adam Booth, former digital wide format specialist and partner at R A Smart, has joined CMYUK as a senior digital sales consultant, bringing a wealth of expertise and knowledge to drive efficiency across its sales operations.

Reporting directly to Chris Martin, CMYUK’s sales manager of equipment, Mr Booth, stated CMYUK, will play a key role across the entire print production portfolio that includes technologies from EFI, Canon, Mimaki, and JWEI.

‘Enthusiastic and astute, he [Mr Booth] brings a great deal of experience that will be crucial as we continue to expand our digital production solutions to meet the evolving needs of our customers,’ commented Sue Hayward, commercial director of equipment at CMYUK.  

Throughout his career in the wide format digital print industry, said the company, Mr Booth has frequently crossed paths with its group founders, Robin East, and Jon Price. His choice to join the company, it said, stems from his firm belief that CMYUK is a leading force in the market, noted for its print and finishing production technology, high quality material solutions, customer service, and a robust sales and marketing infrastructure.

Mr Booth concluded, ‘A prime concern of mine had been that my customers would outgrow me, however with my new role at CMYUK that’s never going to be an issue. Over the years, I have observed CMYUK’s acceleration to become a leading market entity within the industry. I am eagerly anticipating the opportunity to contribute to the company’s growth and to deliver outstandingly profitable solutions for our customers.’