Chesham-based 3 Way Displays has expanded its printing capabilities in the cosmetics and fragrance sectors with the addition of its second SwissQprint Impala flatbed printer.

Established in 2000, 3 Way Displays (3WD) provides print solutions to customers in the beauty and fragrance industries. Specialising in temporary and permanent point-of-sale displays, the company works with clients such as Harrods and Charlotte Tilbury.

In 2017 the business chose a SwissQprint Impala to deliver the detail and precision needed for luxury brands and retail displays. With the machine proving successful for the company’s needs, the 3WD team decided to visit SwissQprint UK’s Bracknell headquarters last year to see a demonstration of the latest Impala. The decision was made to invest in a second machine for installation in February 2024.

Steve Pridham, SwissQprint UK Sales Manager said, ‘Adding a second SwissQprint machine is not only testament to the Impala’s quality, but also reinforces the confidence our customers have in our machines and us as partners.’

The new Impala has a six-colour configuration including CMYK, light magenta, and light cyan, complemented by white and varnish.

The need for precise colour matching and glossy finishes are important for the business. The inclusion of varnish increases resistance to alcohol, scratching and moisture, crucial for the durability of the displays.

Olivia Stroud, 3WD’s sales director explained, ‘Accuracy in colour replication is vital for us. With the Impalas’ capabilities, we’re able to meet the high demands of the sector to produce visually stunning displays that give off a luxury feel.’