Xaar has appointed Colordyne Technologies as the official North American distributor for its Versatex Printbar, with the US company providing sales, service and support across the region.
The Xaar Versatext Printbar in action
The agreement will see Colordyne add the Versatex Printbar to its existing portfolio of retrofit full-colour digital engines, targeting label and packaging converters looking to introduce digital capabilities to analogue presses, finishing lines and converting equipment.
Designed for inline integration, the Versatex Printbar allows converters to add digital embellishment and functional print capabilities without replacing existing production equipment. It is available in varnish, white and variable data black configurations, supporting applications including spot varnish, high-build gloss, matte textures, cold foil, high-opacity white, braille, variable data and personalisation.
“Colordyne has spent more than a decade helping converters and brands integrate inkjet technology into real production environments,” said Taylor Buckthorpe, director of sales and marketing at Colordyne Technologies. “The Versatex Printbar is a strong addition to our portfolio because it aligns directly with our retrofit-first approach. It gives customers a practical way to add digital embellishment, high-build effects and variable print capability to equipment they already own, while creating new value in labels, packaging and specialty applications.”
Chris Coyne, global business development manager at Xaar, said: “Colordyne brings deep knowledge of inkjet integration, application development, and converter support. Together, we can help customers unlock new creative, commercial, and operational opportunities with digital embellishment and printbar technology, while making it easier for North American converters to adopt digital capability within their existing operations.”
Colordyne will showcase the Versatex Printbar at LOUPE 2026 on booth 6019. The company also plans to establish sales, service, demonstration and sampling capabilities for the system at its Brookfield, Wisconsin, facility.
Founded in 2010, Colordyne designs, manufactures and integrates high-speed inkjet systems for label, packaging, commercial print and industrial applications. The companies said they also plan to promote the Versatex through demonstrations, customer engagement, open houses and industry exhibitions.
