Roland DG creates personalised skateboards
Published: 26 October 2022 | No comments yet
Roland DG partners with the female skateboarders to change skate culture and create personalised boards
Roland DG has partnered with two female skateboarders to help drive female skate culture and to create personalised skateboards using its TrueVis VG3-640 inkjet printer.
Professional skateboarder Louisa Menke and editor of female and LGBTQ+ skate platform Dolores Magazine Raisa Abal, each created bespoke deck designs to symbolise what skateboarding means to them, alongside documenting their journeys to becoming female skaters as part of a video series.
Taking their personalised artwork including hand painted acrylic canvases and graphic collage art, the print company created the bespoke, one-of-a-kind skateboards that celebrate their creative expression and individuality. The TrueVIS VG3-640 is aimed at sign, graphics and personalisation markets and can be used for a wide range of applications from signage and banners to vehicle graphics, stickers, and labels.
Stephen Davis, EMEA marketing director at Roland DG, said, ‘Skateboarding goes far beyond sport; it has its own culture and community that celebrates creativity, expression and individuality. The TrueVIS VG3-640 is the third generation of the TrueVIS, built upon tried and tested technology, but advanced to enhance print precision.’
Raisa Abal, editor of female and LGBTQ+ skate platform Dolores Magazine said, ‘Working on this campaign has given me the opportunity to chase one of the dreams that every skateboarder in the world has – to design their own board graphic. I wanted to create a design that combined all of the things that matter most to me in my life: family, nature, sisterhood, activism, passion, photography, DIY works, my past, my present, and of course, skateboarding.’
Professional skateboarder Louisa Menke added, ‘When Roland DG asked me to be part of this campaign, I started thinking about what skateboarding means to me and suddenly an ear appeared in my mind. It’s not easy to really listen – for example to how I truly feel, what I really want, what I’m afraid of and why. There’s lots of noise, distractions and many layers but if I keep listening, I’ll keep hearing new things. This was my creative inspiration for my board design with Roland DG. When I’m skateboarding, I’m listening. And when I truly listen, magic happens.’