Web-to-print developer Infigo has launched Infigo Invent, a plug-in for Adobe InDesign page layout software that it says combines the graphic design capability of the latter with end-to-end web-to-print functionality, enabling users to create and test new products ‘faster than ever before’.

The plug-in allows users to create print products or templates with dynamic content using a familiar and widely-used design tool, without having to learn new software, with control of settings and features directly from InDesign, and removes the need for scripting, replacing it with an intuitive user interface.

Douglas Gibson, managing director of Infigo, said, ‘Our entire approach to web-to-print has always been about listening to our customers and developing modules and integrations that makes their lives easier and their businesses more profitable. And this integration is one that we know will massively disrupt the web-to-print industry.

‘Rather than building out a template in the browser from scratch, you can create it in InDesign and import seamlessly to your Infigo storefront. In short, it allows you to control settings and features for your design template, directly from InDesign. This includes variable text fonts and colours, restrictions on element position, generation of forms, and much more.’

Mr Gibson added that enthusiastic feedback from beta testing by Infigo customers has reinforced the demand for such an integration. ‘The overall response is that this is a feature that will set the trend for the web-to-print industry for the next decade. Printers can slash the time it takes to set up a MegaEdit-ready template by up to 80%. So not only will our users be able to create more dynamic products, they’ll be able to make them available to customers in a fraction of the time. ‘

He added that Infigo is working on a suite of additional functions and is keen to receive requests for additional features to improve design and production processes.