Acuity does what it says on the tin for Liberty
Published: 13 January 2022 | No comments yet
Accurate colour matching across multiple tin designs was achieved using the Fujifilm B1 UV printer
Homeware brand Liberty and paint manufacturer Farrow & Ball have collaborated to launch a range of limited edition tin designs printed using Fujifilm’s Acuity B1 flatbed UV printer.
Since October 2021, all six designs of the paint-filled tins have been showcased in Liberty stores alongside its textile fabrics. and the tins are also being sold in Farrow & Ball showrooms, as well as on its website. Each tin design, comprising multiple colours, had to exactly match Farrow & Ball’s brand colours, as well as the shades and complex designs of textile fabrics manufactured by Liberty. Tin specialist William Say & Co manufactures the 57mm wide lever-lid 100ml tins at its site in Bermondsey, London.
Commenting on the success of the project, Stuart Wilkinson, sales and marketing director at William Say, said, ‘This is a milestone for both William Say & Co, and the industry as a whole. Having personally been involved in the development stages over the last two years doing various trials and tests with Fujifilm, we have been extremely happy to be able to use this new digital technology in order to successfully deliver such a complex print project for our customer Farrow & Ball. I think everyone will agree that these new tins look absolutely fantastic.’
William Say’s supplier Tinmasters printed the complex designs with its Acuity B1 printer. Liberty and Farrow & Ball’s brand managers were present during the colour adjustment process, which involved more than 70 fine-tuning adjustments of 25 colours in less than four hours.
Richard O’Neill, CEO at Tinmasters, explained, ‘There are a number of factors that would have been very challenging from a lithographic point of view. The repeat runs on this project are likely to be 200 sheets with six different designs on each sheet. The designs are not appropriate for composite printing where you buy a lithographic press and put different designs on one sheet to try and get the run lengths up. That was not what Liberty was doing here; they were randomising the designs, but with each design being very different with different colours.
‘We composite printed complicated patterns, randomised on the sheets. It would have not only been expensive to print litho, but almost impossible to do what Liberty wanted because of the complexity of the patterns and the criticality of the colours.’
Oliver Mills, technical marketing specialist at Fujifilm Wide Format Inkjet Systems, commented, ‘We are delighted to see Fujifilm’s inkjet technology helping to deliver yet another creative metal packaging project. Limited edition projects like this are simply not possible using lithographic technology and, until now, digital alternatives have lacked the necessary quality.’