Agfa has appointed Mike Horsten as global business manager for its InterioJet family of water-based inkjet printers for the flooring and furniture industries.

Mr Horsten has 30 years of experience in marketing strategy and sales development, most of them in inkjet printing solutions. In his new position, based at the company’s headquarters in Mortsel, Belgium, he will perform market research, define marketing and sales strategies, and help enhance Agfa’s product roadmap. He will also coordinate and follow up on all global sales activities for InterioJet as well as manage key accounts in the industry.

‘We are happy to be able to welcome Mike,’ said Tom Cloots, director, Industrial Inkjet. ‘We are rapidly expanding our assortment for the fast-growing market of industrial inkjet printing with the development of inkjet solutions for specific applications. Mike will help us boost our growth in the flooring and furniture industries. With his vast experience, he is a perfect fit for our organisation.’

Mr Horsten himself commented, ‘I am excited to be joining Agfa. The InterioJet business is a new chapter in the industrial inkjet market, creating unique business opportunities for customers around the world. I look forward to joining the team and to being able to help furthering the growth of the industrial inkjet part of the Agfa business in a sustainable way. We are in a great position to take advantage of market trends and pave the way.’