General Formulations (GF) has expanded its sales team with the appointment of Andrew Plowman as regional sales manager for the Mid-Atlantic region.

Mr Plowman will cover Pennsylvania, West Virginia, Maryland, Delaware and Washington D.C., working with GF customers, distributors and partners to support application requirements and identify opportunities for growth.

He joins the pressure-sensitive media, film and laminates manufacturer with more than a decade of experience across engineering, manufacturing, product management, sales and marketing in the chemical and pharmaceutical industries.

Mr Plowman holds a bachelor’s degree in chemical engineering from Penn State University and an MBA from Villanova University. He has also gained professional certifications in product marketing and management and lead auditing.

“I’m excited to join GF and work with a team that is so focused on the customer,” he said. “From the operators on the floor to the leadership team, there is a clear commitment to making sure customers receive the service and support they need.”

Andrew Bishop, VP of sales at General Formulations, added: “Andrew brings a rare mix of chemical engineering expertise, proven sales and territory management experience, and an entrepreneurial mindset. He’s customer-first to his core and brings the kind of high-activity engagement that will make an immediate impact in the Mid-Atlantic.”

The appointment forms part of GF’s continued investment in its Mid-Atlantic sales presence, with the company highlighting technical expertise, responsiveness and long-term customer relationships as areas of focus.