Fujifilm has unveiled X-Bar, a drop-on-demand modular inkjet printing system configured to apply variable data to direct mail, transactional print and other commercial pre-print materials.

The company says that the X-Bar, which was developed through technical collaboration between Fujifilm and Kao Collins and is already available worldwide, ‘supports a smooth transition to modern inkjet technology through compatibility with legacy systems.’ 

The X-Bar product line consists of moveable printbar modules that can be mounted to analogue presses or finishing devices to print lanes of monochrome variable data such as text, barcodes, addresses, logos and graphics. The technology uses Fujifilm Dimatix Samba 1200dpi print heads and provides print speeds up 300m/min. The company adds that the product, which is available in either 4 or 9in print widths, has been designed to ‘integrate seamlessly’ into traditional commercial printing processes without the need for extensive training or any changes to existing processes. 

‘Designed to improve printer up-time and reduce costs, X-Bar boasts quick startup which means less time wasted after press stoppage,’ said Stephen Atherton, the man in charge of product management and marketing for Fujifilm’s Integrated Inkjet Solutions business. ‘Built with cost-efficiency in mind, X-Bar does not require regular refurbishment but rather only simple preventive maintenance.’

‘Print service providers require non-stop performance both when producing print and when adopting new equipment,’ added vice president and general manager Greg Balch. ‘The vision behind our X-Bar is to support maximum productivity from the moment a technology change is considered through installation, commissioning, and it’s many years of print production.’

Other news from the company includes the introduction of the Jet Press FP790, an inkjet water-based press that sees Fujifilm formally enter the market for digitally printed flexible packaging and the release of the 42K printbar system, an updated version of the Samba 42000, boasting new features and functionality.

Fujifilm has also arranged an online event, the Fujifilm Virtual Exhibition 2021, which will run from 24 June to 9 July.  New products on display will include a new print-on-demand system renewed under the Fujifilm brand, a new digital press in the packaging segment, and a new line up of wide-format inkjet printers.