Magna Signs has installed a 3.2m Agfa Anapurna H3200i LED at its Nuneaton headquarters. The family-run company, which purchased the printer through Josero, made the purchase to keep up with increasing demand.

When he started the search for new equipment managing director Ben Ashdown went immediately to Josero thanks to his longstanding counterpart with Sarah Winterbottom, his counterpart at the company. Although they explored other options, it was the Agfa Anapurna that best suited Magna’s needs, with Mr Ashdown describing the model as ‘a level up in terms of size, volume and speed’.

‘We’ve quadrupled, if not more, the amount of material we can print for one contract,’ the MD commented before going on to explain that the wide-format machine hadn’t just boosted capacity but had also presented new paths for Magma to explore. ‘It opens up a few different avenues of what we can print, things we couldn’t do in house before because this is the first UV hybrid machine that we’ve had. So, it just allows us to do a little bit more.

‘Having a hybrid with built-in roll-to-roll UV machine enables us to print media that we couldn’t print with solvent. We couldn’t meet that demand before, but now we can do it all in house.’ The majority of that work involves printed Correx boards as part of the contract with their key client, although other projects such as construction hoardings and property signage go through the machine.

Despite pandemic-related restrictions hampering the usual face-to-face installation process, Mr Ashdown said the process still went smoothly. ‘It was here within two weeks, and I couldn’t fault the experience of the build and support from Josero,’ he concluded. ‘The support with service and build from Agfa was really good, too.’

Magna will also be able to take advantage of Agfa’s partnership with Profitable Print Relationships, which is providing added value business coaching to new Agfa customers.