Agfa has announced a new partnership with Profitable Print Relationships (PPR) as part of an effort to offer new customers ‘unrivalled added value business coaching support for 2021.’

Last December Agfa hosted a webinar with Matthew Parker, a print buyer from PPR. Aimed at printers who had diversified into the wide format market, the content was designed to offer advice on how to engage more powerfully with prospects and customers and to maximise their investment in a new field.

The success of the webinar led to Agfa and Mr Parker formalising their partnership and, as a result, all new customers meeting certain criteria and spending levels will receive sales and marketing coaching and mentoring support from PPR paid for by Agfa. 

‘This initiative from Agfa is designed to help our customers during what has been a very unpredictable year,’ said Bobby Grauf, Agfa inkjet sales manager, UK and Ireland. ‘Matthew is a knowledgeable print expert, who can offer valuable insight and his advice is packed with actions that can be implemented by customers to help their business. Agfa already offer unrivalled support for new customers from the quality of our engines, to the experience and knowledge of our service engineers and this completes the circle; assistance on how to maximise the investment. It keeps Agfa a step-in front of the pack in terms of customer service.’

The new agreement with Agfa allows for both one-to-one confidential business mentoring from Mr Parker or full day workshops which cover topical issues like ‘How To Stop Buyers Choosing On Price’, ‘Realistic Sales Planning and ‘How To Sell Print Using Social Media’.