Wide-format equipment distributor Josero has appointed Sarah Winterbottom as its new managing director.

Founder Loic Delor will remain a company director but is stepping back from the day-to-day running of the business to focus on product development and special projects.

Ms Winterbottom, formerly business development manager, has been acting managing director since 4 January 2021 and the promotion will become official on 6 April.

‘This is a very exciting opportunity for me personally and also for the future of Josero,’ the new MD said. ‘I am thrilled that Loic has the confidence in me to take over the running of the business, and look forward to continuing to grow it alongside the excellent team we have in place. It has been an interesting few months but I am pleased with the developments we have made during this challenging time, and I am looking forward to planning for the months and years ahead. I would also like to thank our customers and suppliers, without whom none of it would be possible, for their ongoing support.”

Ms Winterbottom, who is the co-founder of Women in Signs and Graphics, has more than 20 years’ experience in the print industry, holding a number of senior roles before joining the team at Josero in October 2019.

Mr Delor added, ‘When Sarah joined the business, she brought different experience, energy and perspective. Within a few weeks it became very clear that she integrated very well into the team, and embraced Josero’s core business values and spirit, and from there Sarah contributed over and beyond her role, exceeding all expectations. 

‘Josero has grown a lot over the years and there was a need for a new face with the right energy and vision and the ability to take the company to the next level, and Sarah is the perfect person to take on that challenge.’