Bristol-based N3 Display Graphics has used Drytac Polar Street FX to produce a series of creative floor graphics to encourage social distancing across the city.

The wide-format specialist deployed Drytac Polar Street FX aluminium print media to produce a series of 2 x 1.1m footprint-style graphics for use in high traffic areas of the city. 

The aim of the graphics was to encourage shoppers to keep their distance from each other when they were out and about on the high street. Bristol City Council demanded an ‘attractive design that would stand out under shoppers’ feet,’ and also specified that the graphics should have a proper slip rating, meaning they were safe for use in busy areas that could be exposed to wet weather.

As a long-time user of Drytac materials, N3 Display Graphics quickly identified Polar Street FX as the ideal solution. A PVC-free, aluminium print media suitable for both outdoor floor and wall graphics, Polar Street FX is a slip-resistant printable film can be applied to surfaces such as brick, concrete or asphalt.

‘The Council specified that we use aluminium-backed slip rated material so Polar Street FX was the ideal choice for the job,’ explained N3 Display Graphics director Nigel Walker. ‘We have a long history of mutual respect with Drytac, and they always have the right products at the right price. After a month out on the streets, the graphics are all standing up well and are helping people to return to shopping safely. The client was happy, Drytac was happy, and we were happy!’

Polar Street FX is printable with eco-solvent, latex or UV technology, though for this project, the giant footprints were printed on two HP Latex 360 printers and then finished using a Zünd cutter with double edged tungsten blades.