Bakergoodchild has acquired Walsall-based direct mail, print and fulfilment company Send DM as part of its 2021 growth strategy. 

Birmingham-based Bakergoodchild, which now has two sites in the West Midlands, says the acquisition will give it the ability to continue with its current profile of work, whilst investing in more high-volume capabilities on its current site.

‘This ambitious acquisition is another big step forward for us,’ Paul Brough, managing director of Bakergoodchild, commented. ‘Purchasing a business which is an extension of the Bakergoodchild offering will allow us to achieve superior results for our clients. The acquisition will enable us to provide a wider service offering to our existing and Send DM’s customers base. We will be bigger and better together.’

At present there are no plans to rebrand Send DM, as Bakergoodchild says it is looking to build on its new acquisition’s heritage and reputation.