CMYUK has entered into a strategic agreement with Liyu England that will see the company become the wide-format supplier’s first UK agent, representing both its production technology and materials portfolio.
The agreement brings together CMYUK’s technical support, engineering, training and showroom resources with Liyu England’s established customer relationships and experience in wide-format technology sales.
Under the arrangement, existing users of Liyu Platinum Technologies equipment in the UK will gain access to CMYUK’s wider infrastructure, including demonstration facilities, technical support teams and production equipment portfolio. CMYUK said the move will also create opportunities for customers to explore finishing, automation and digital textile production.
Liyu England is led by managing director Eddie Tucker, who has played a key role in establishing the Liyu brand in the UK market. Following a period away from the business due to health challenges, Mr Tucker has returned to lead a model focused on customer relationships, technical support and long-term growth.
“Eddie is recognised as a highly committed, customer-orientated figure in the Liyu community,” said Robin East, group chief commercial officer at CMYUK. “He knows the industry dynamics, he understands the equipment landscape, and the importance of helping businesses create efficient holistic production environments. This new agreement gives Eddie the platform to continue supporting that community, but now with the full backing of CMYUK behind him. It is a strong, practical proposition that is built on service, trust, and dedicated long-term customer value.”
The partnership will also provide Liyu customers with access to CMYUK’s broader technology portfolio, including JWEI digital cutting and finishing systems. CMYUK said this will help businesses assess future investments, increase production capacity and bring additional processes in-house.
Digital textiles will form part of the collaboration, with CMYUK and Liyu England working together to support customers interested in textile applications. This will include the development of dedicated UFabrik colour profiles for Liyu users, as well as training content and tutorial videos designed to support the adoption of textile workflows.
The new arrangement will be showcased at The Print Show, taking place at the NEC Birmingham from 29 September to 1 October. Mr Tucker and the Liyu England team will join CMYUK on its stand, where they will meet both existing customers and prospective users.
Tucker said: “Liyu England has strategically chosen to anchor itself within the CMYUK ecosystem because it gives my customers access to a level of infrastructure, knowledge and product choice that can genuinely support their next stage of growth.
“I know my customers’ businesses well and I understand the realities they face. Many are looking at how to improve productivity, add finishing, move into new applications or get more from the equipment they already own. Through this structure, I can remain their single point of contact while giving them access to CMYUK’s wider technology, materials and support infrastructure. That turns conversations into solutions-led opportunities for better workflows, stronger output, and more profitable growth.”
