In a move that has almost doubled its output capacity, retail marketing firm Fero has installed a Young Shin 250 S giant semi-automatic die-cutter.

The Hertfordshire-based company, which operates an Inca X3 and and an Inca S501, purchased the die-cutter through Friedheim International, which became Young Shin’s exclusive UK distributor earlier this year.

Fero specialises in the production of temporary and semi-permanent point-of-sale materials and operates as part of the Branded Group of agencies, a £65 million group focused on delivering marketing services . The Young Shin 250 S will run alongside another smaller semi-automatic die cutter at the company’s production facility in Letchworth. 

Matt Foney, head of operations at Fero, said the decision to invest in the machine was due to an increase in sales volume. ‘The purchase will significantly increase our cutting volumes, with the Young Shin set to almost double our output capacity per hour. I have owned and run Young Shin machines at three previous businesses and their quality is unrivalled in the PoS large format die-cutting arena.

‘The investment in the Young Shin 250 S forms part of our expansion plans as we look to significantly grow the business. The new machine will support these future growth plans, giving us the capacity to be comfortable with high volume accounts and short lead times.’