Southampton-based Elmtree signs has taken delivery of a Jetrix LXi7, with InkTec engineers taking the opportunity to rebrand four of their vehicles during the installation process.

The wide-format specialist, which has been based in Southampton for more than 35 years, provides an extensive range of services, including interior and exterior signage, wall covering, window graphics and vehicle livery. The company described the Jetrix LXi7 LED UV printer, with its 2.5 x 3.0m flatbed as ‘ideal for these kind of jobs.’

‘For us, after looking at the large format printer options out there, going for the Jetrix was just simply the obvious choice,’ explained Elmtree director Ian Powell. ‘The extents of the jobs we are getting involved with are constantly expanding and so the versatility of this flatbed means it will really complement what we already offer. The objective is to use the new printer to deliver yet more new printing opportunities over the next few years.’

‘It just made perfect sense to get the cars branded while we were doing the installation at Elmtree Signs,’ added Ben Woodruff, head of UK Jetrix sales. ‘We knew they were great at vehicle livery and it was perfect timing as they could be completed while the team of engineers went through the complete process from installation, testing and training on-site of the new printer. What’s more they took the elements we wanted on the cars, came up with the design, then printed and applied it – all while our team were there.’