Avery Dennison has appointed Hassan H. Rmaile its new vice president and general manager of Label and Graphic Materials, Europe, Middle East and North Africa.

Mr Rmaile, who will be based in the Netherlands, replaces Jeroen Diderich, who has relocated to the United States to take the equivalent role in North America.

Previously vice president and general manager for Global Graphics and Reflectives Solutions, Mr Rmaile has been part of the Avery Dennison management team since March 2016.