Latex expands wallpaper options for Lancashire provider
Published: 8 January 2020 | No comments yet
Surface Print says that HP Latex technology allows for much shorter runs than analogue, appealing to emerging and niche designers
Lancashire-based wallcoverings provider Surface Print has purchased a third HP Latex 3000 printer, expanding its ability to produce unique wallpapers.
A fourth-generation family business, Surface Print uses new printing techniques to produce ‘luxury wallcoverings’, with its latest collection about to go on show at Heimtextil.
Founded in 1990, the company branched out into digital printing seven years ago when it installed its first HP Latex printer. Alongside its three HP Latex 3000 production printers it currently runs two HP Latex 570 systems for proofing, development and short run panel wallpapers.
Surface Print accepts orders of a minimum of twelve rolls and says that HP technology allows for much shorter runs than analogue. This appeals to emerging and niche designers, while the range of colours enables creative freedom at a considerably lower cost than traditional methods.
‘Our investment in HP digital technology has been consumer driven,’ said Jason Gilliat, business development manager at Surface Print. ‘The demand for digitally printed products has grown at a rate nobody could have predicted.
‘The machines have the ability to print on a variety of grounds – paper-backed fabric, grasscloth – all of which are very tactile, very textured, and create some truly beautiful products.’