Digital Printer’s December issue is showcasing Ricoh’s Clickable Paper technology on its front cover, providing an example of how print can be made interactive and link with the online world.
For readers to experience what this technology can achieve, all they need to do is download the free Ricoh Clickable Paper app from either iTunes or Play Store to their smart phone and scan the magazine’s front cover.
The technology automatically picks up an invisible encoding in the artwork and uses that to direct the smart phone online to a specific page. Here readers can learn more about Clickable Paper, how they can use it and see how others have used it in the past.
One such example is Julian Barnwell, managing director of Barnwell Print in Norfolk, who trialed the technology last year, he said, ‘When we saw Ricoh’s Clickable Paper solution last year, we immediately recognised its enormous potential. It is a far more intelligent and dynamic product than QR technology and moves the interactivity proposition on several steps from QR codes.’
This technology can add another dimension print, and another opportunity to add value to what printers offer their customers. When used in a marketing mix the technology can provide a cross media effect.
Don’t miss out on this experience, download the app for free and access new material today. Search Ricoh Clickable Paper on iTunes and Play Store.
