CFH Docmail can now apply high impact colour to envelopes at the inserting stage
Pitney Bowes has completed a £1.3m project for CFH Docmail to enable the company to print personalised colour messages on envelopes, inserts and business reply envelopes for its hybrid mail service.
Somerset based CFH Docmail is the first European customer to roll out Pitney Bowes’ colour inkjet print envelope printers Print+ Messenger and Print+ Response. The move has eliminated the need to pre print any envelopes enabling comingling of print files before enclosing to improve operational efficiency. Productivity of the two printers is up to 26,000 mailers per hour.
Bill McFedries, CFH Docmail CEO, said, ‘Physical mail is a key part of our clients’ omnichannel communication strategies. They want high-impact, personalised communications that drive results, and make it easy for customers to respond. Print+ Messenger and Print+ Response mean we can offer this, and the evolving needs of their businesses. It also enables us to improve internal operational efficiencies.’
Pitney Bowes Enterprise Solutions vice president Clive Stringer said, ‘Businesses want their communications to work harder. Whether marketing or transactional, organisations are using all customer touchpoints for brand consistency. They’re incorporating striking visuals, innovative design, personalised messages, digital graphics and full-colour logos to attract interest and generate engagement. CFH is taking this a step further by offering the business reply envelope as part of this marketing mix. It’s another example of Pitney Bowes reinventing mail, to help our clients achieve better results.’
The two companies first announced their plans at the start of 2015.
Pitney Bowes has also just published a report entitled ‘The Future Marketing Mix’. The study of over 3,000 consumers in the UK, France and Germany found that businesses have just five seconds to create impact and attract consumers’ attention with their physical communications, before it is dismissed as irrelevant. The firm claims this highlights the need to incorporate personalised, relevant messages in high-impact, colourful marketing communications.
