Screen Europe has named Bobby Grauf as its new head of sales for the UK and Ireland. The role is focused on driving growth and deepening customer engagement across the region.
Mr Grauf, who brings more than 30 years of experience in the print industry, will lead sales across Screen’s inkjet solutions portfolio, including the Truepress Jet digital presses, which are central to the company’s offer in the commercial print market. His background spans technical, prepress, and wide format roles, along with international B2B sales and commercial leadership.
“Print has always been how we communicate with the world,” said Mr Grauf. “It’s everywhere around us and always will be. That’s what makes this industry so exciting.”
He added that Screen had always stood out to him for its reliability and innovation. “To now join the business and lead one of its key markets is a real privilege.”
Bui Burke, Screen Europe’s senior vice president sales, commented: “The UK remains one of the largest print markets in Europe and has consistently embraced digital innovation. Bobby’s extensive expertise made him the right choice to support Screen’s commercial printing technology through the next evolving wave of market demand.”
Mr Grauf aims to raise Screen’s profile across the UK and Ireland, particularly in specialist areas such as pharmaceutical leaflet production, personalised commercial print, and luxury publishing. “Those who know Screen already applaud how transformative our solutions can be, but there are businesses that don’t know our strengths as a leading digital press supplier, and I want to change that,” he said.
He also highlighted the company’s commitment to both innovation and customer support. “You can trust Screen equipment as something that’s dependable and consistently delivers. But it’s not just the presses. The company works to find the perfect solution for your business and the service and support teams are genuinely invested in helping customers succeed.”
