Mondi is marking the 10th anniversary of its premium uncoated design paper brand Pergraphica with a global campaign titled “10 Years in 10 Days.”
Running over ten days in June, the campaign combines a programme of content, an anniversary film and a limited Time Capsule Giveaway, reflecting on the projects, partnerships and developments that have shaped the brand since its pan-European launch in 2016.
Each day of the campaign focuses on a different aspect of Pergraphica, including paper design, colour, print performance, finishing, sustainability and storytelling. The aim is to highlight how premium paper continues to be used across creative and print applications.
The anniversary comes after a decade of growth for the range. Originally launched with three white design papers, the portfolio has expanded to cover weights from 80 to 400gsm and now includes four white shades, 30 Pergraphica Colours and Pergraphica Infinite Black.
Produced exclusively at Mondi’s Neusiedler mill in Austria, Pergraphica is designed for both offset and digital printing. The range is used across creative design, premium publishing and high-end packaging applications where print quality, shade consistency and finishing performance are key considerations.
At the centre of the campaign is an anniversary film showcasing projects and collaborations from the past decade. Mondi said the film reflects the role of paper in translating ideas from screen to print. Alongside this, the Time Capsule Giveaway invites participants to explore a collection of objects and materials linked to the brand’s history.
Pergraphica holds FSC, PEFC and EU Ecolabel certifications and forms part of Mondi’s wider sustainability strategy.
Stephanie Kienapfel, Head of Marketing and Business Development in Uncoated Fine Paper at Mondi, said: “When we created Pergraphica, our ambition was to give designers a paper that becomes part of the idea itself, not just the surface it is printed on.
“Ten years on, ‘10 Years in 10 Days’ is a way to celebrate the community of creatives, printers and partners who have shaped the brand, while reinforcing why premium paper continues to matter in a digital first world.”
As Pergraphica enters its second decade, Mondi said the brand will continue to focus on supporting design-led print through a combination of print performance, tactile qualities and responsible production.
