cross media


Clever campaigns

19 November 2018

Multi-channel is the current description for promotional campaigns that combine several media channels to reach the target audience, often with some degree of personalisation.

DirectSmile upgraded and rebranded

1 February 2018

Editable themes enable quick campaign planning with EFI MarketDirect EFI has updated its DirectSmile multi-channel communications campaign management software and rebranded it as MarketDirect to…

Europe’s digital printing trends analysed

1 December 2017

Interquest has released a new analysis of digital printing opportunities and growth in the European direct mail and cross-media communication market. Digital Printing in Direct…

Digital print launches at TFM&A

30 January 2015

PODi Europe has created a new initiative, the PODi Launch Pad Pavilion, to give digital printers the opportunity to promote their services and generate leads. …

BMW use NFC in magazine advertising campaign

5 January 2015

A London technology start-up, Tamoco, has teamed up with BMW to create Europe’s first magazine advertising campaign enabled with near-field communication (NFC) tags. The company…

‘Definitive’ cross media guide launched

5 December 2014

Canon has announced the publication of a guide for printers who want to incorporate cross media into their service offering. Developed using in-depth industry research,…

Alan Charnley joins MBA Group

13 October 2014

Alan Charnley has been appointed as an independent non-executive director MBA Group, the multi-channel communications company has appointed Alan Charnley as an independent non-executive director,…

Expansion leads to new Rhapsody appointments

1 October 2014

Jason Rainbird joins the company in the newly created post of head of User Experience and Design Rhapsody, UK cross-publishing specialist, has further expanded its digital…

Digital Printer