The ever-enthusiastic owner, John Brailsford, did not have to look too far to make his decision for his next digital press. ‘Eight years ago, we were early pioneers of the Versant range with our 2100 installation, that served us well with over 35 million impressions, but the time had come to replace it.’

The company considered other alternatives, but for John the Versant 4100, the improved version of the 2100/3100 models, could not be beaten.

‘The new 4100 included all the favourites that made the 2100 a winner for us, multiple feeding, inline GBC punching, full capacity stacker and complete booklet making with fore edge trimming and document finishing,’ said Brailsford. ‘Along with the latest high speed Fiery control centre coupled with our automated workflow, improved print image and long sheet capability, the 4100 ticked every box.’

Andrew Crane, sales specialist from Graphic Communications Operations at Xerox UK did not have to try too hard to sell his machine to JBP. ‘John already had his mind made up, the 2100 had been an excellent production machine for this extremely busy printshop. Brailsford Printers have been Xerox customers for almost 20 years and installed a new Iridesse Press back in 2021 with enormous success in producing a huge range of speciality print with embellishments and continues to increase volumes every month, the Versant 4100 Production Press works very well alongside the Iridesse. His employees were up and running with the 4100 the very next day after installation. The set up at Brailsford Printers is the future of print shops, they are super-efficient with minimal touch points, using the most advanced technology and experienced employees that take pride and care in every job printed. John is a great ambassador for our product range.’