Print production-on-demand network specialist Gelato has appointed Bobby Edmundowicz as chief revenue officer (CRO) where he will focus on capturing the commercial momentum and opportunities across Gelato’s business units.

Mr Edmundowicz will lead Gelato’s sales, commercial partnerships, customer success, and acquisition teams, while aiming to grow the company’s US network and partner ecosystem. The new CRO joins Gelato with prior experience as a revenue leader of software companies such as Xactly, Conga, Cloud Elements, UpKeep, and think-cell.

Henrik Müller-Hansen, founder and CEO of Gelato, said, ‘By offering global e-commerce players local production of art, apparel, books, and drinkware, across 32 countries, Gelato supports the rapidly expanding creator economy. Bobby’s unique experience within sales operations and growing SaaS companies, will help us accelerate our growth.’

Over the past year, Gelato has more than doubled its US customer base and sales, acquired 12 new US production partners, and named Atlanta, Georgia, its US headquarters. In 2024, Gelato will aim to continue adding to its US team, planning to triple the headcount by the end of the year.

Despite being refined over the last 15 years, the company’s production software is an area of focus. Mr Edmundowicz’s software development and B2B knowledge will be ‘invaluable’ in its further growth and evolution.

Mr Edmundowicz commented on the reason behind joining the company stating, ‘The organisations where you make the biggest difference are the ones where you believe in the mission. As soon as I learned about Gelato and met the team, I was all in. I look forward to working with our customers to identify opportunities to grow their businesses.’