Soyang Europe has opened a new customer demonstration facility at its Accrington, Lancashire site, which will constantly run as an open house showing a wide range of substrates, printing and finishing hardware.

Based at Soyang Europe’s headquarters in Accrington, the new site houses a range of printing equipment, sewing machinery, flatbed printers, reel-fed printers, routers and cutters, all of which will be available for live demonstrations during visits, plus its own ranges of digitally printable wide-format and super-wide format media and surface coverings.

Open daily, the facility will run in the style of a print house, with solutions ranging from narrow width machines up to 5m roll printers, in addition to finishing equipment to complement this hardware. Included in the print machinery on display is the Fujifilm Acuity Ultra R2 5m-wide printer, sold by Soyang Europe under a partnership agreed last year. Soyang will be running its wide range of specialist materials on all the printers in-house, allowing visitors to gauge for themselves the quality and how they perform in a print house environment. 

‘If you come to Soyang, it’s not just a normal demo site where you’ll just go and see machines; you’ll see an actual facility with one and a half million square metres of material in it,’ Soyang Europe managing director Mark Mashiter said. ‘That shows how we support the industry in terms of stock levels. It’s not just about machinery, it’s about the media as well and, specifically, the right media for the right printer.

‘We want to be different; the printers will be used all the time as we will be producing our own samples, so there will always be something running in the demo room.’

The new space is being overseen by Gareth Newman, an experienced industry expert who joined Soyang Europe as Technical Applications Manager earlier this year. Mr Newman will be on hand to guide visitors through the options available from Soyang and to match solutions to their requirements.