Fujifilm Acuity Ultra R2 Printer distributer Soyang Europe has announced the appointment of Tracey Dineen as Fujifilm product manager.

Ms Dineen will advise current and prospective Soyang customers and has more than 25 years’ experience in the print industry, working for brands such as EFI and HP.

On joining the manufacturer of digitally printable wide-format and super-wide format media, Ms Dineen said, ‘I’m really excited to be joining the team. One of the main attractions of the role was to be working with a business that has a customer-centric philosophy and a history of account-based marketing. With the synergy of machinery and media being critical to a customer’s success, the draw to join Soyang and to genuinely focus on the long-term relationship was key to my decision. It’s an exciting time and I am sure that we will present as the partner of choice for the industrial end of the market.’

Mark Mashiter, managing director at Soyang Europe, added, ‘With our recent entry into the super-wide format hardware sector, we were keen to strengthen our in-house hardware expertise. Tracy is one of the most knowledgeable and experienced professionals working in the print industry today and we are delighted to have her on board. I’m looking forward to working alongside her to deliver the solutions our customers need to succeed in the modern market.’

Sarah Winterbottom, group sales director at Soyang Europe, said, ‘We are very pleased to have Tracy on board. She brings with her a wealth of knowledge and expertise in the super-wide format field and is a great addition to the growing team.’