Printing Expo Online, the virtual print trade show, has further expanded by doubling the size of its ‘Zone 2’, adding new exhibitors and feature areas.

One new exhibitor is Zaikio, whose ‘underground catacombs’ are accessed in video game manner by clicking variously on a New York taxi, London phone box or hot dog van. Once transported, visitors will be able to view application videos, arrange demonstrations or sign up for the cloud-based procurement service.

Another addition to Zone 2 is the Software Technology Centre (STC), a feature area that is expected to grow over time to show a wide range of software solutions. One such is EFI Fiery, which is showing its full portfolio, including recent launches such as Prep-it. Visitors can access copious information on EFI’s virtual stand as well as book online demos and will be have access to free trials and downloads of Fiery workflow software. Also moving into the STC is existing exhibitor MIS developer Print iQ.

Design’N’Buy is a new exhibitor in the STC, with its web-to-print software that is aimed at commercial printers, B2B printers, trade printers, marketing organisations, graphic designers, in-plants, print brokers, distributors, digital and wide format printers.

New to the exhibition is Kornit Digital with a multi-storey showroom which will shortly be opening its doors to present its direct-to-garment and direct-to-fabric printing equipment, backed by technical data, case studies, clothing designs and applications. There is also a dedicated Kornit auditorium where live streaming content will be shown of Kornit’s Fashion Weeks.

Established exhibitor Xeikon has expanded its virtual space with two new showrooms dedicated to commercial and label printing, plus a new virtual tour of a house highlighting wall decor as well as the aforementioned applications.

Another new addition is the Global Print Trade Club. This initiative is free to all print service providers and offers the opportunity to network on a global scale. Members can post a full synopsis of their business as well as a video introducing themselves to other like-minded people; there is also a chat room to discuss industry topics.

Event director Wayne Beckett said, ‘OEMs and service providers are starting to understand the opportunity that Printing Expo Online offers, with its global reach and unique marketing platform that enables companies to showcase their products and services in way that is so different to anything else on the market.

‘Our exhibitors have created some amazing showrooms, stands and content. For example, the addition of the Software Technology Centre, the Zaikio catacombs, Kornit Tower, as we affectionally call it, and the new visitor experience now offered by Xeikon, added to the superb showrooms, stands and production environments in Zone 1, really makes Printing Expo Online an important reference venue for our global audience.’