Published: 2 July 2021 | No comments yet
Designed to help meet consumer demand for personalised home interiors, the CX50 was launched earlier this year
Perswall has installed a Xeikon CX500 dry toner digital colour press, launched earlier his year, as part of its drive to pioneer a ‘renaissance’ in wallpaper production. Part of the Embellence Group, Perswall was rebranded and re-launched in March of this year at the same time as it released a new collection of designs called ‘Serene Beginnings’ signed by designer Sarah Widman.
The CX500 was installed in 2020, replacing a previous Xeikon machine. Perswall said it made the investment in order to increase capacity and the CX500 was chosen specifically as a part of Xeikon’s Wall Decoration Digital Production Suite. Fredrik Larsson Larsson, COO of Embellence Group explained, ‘With our 115 year heritage of wallpaper production, our company has the experience, understanding and knowledge to create unique designs to suit today’s consumer requirements. After years of paint playing a leading role in interior decoration, it is time for the wallpaper renaissance. With digitally printed premium wallpaper, a self-developed e-platform and fast delivery service, Perswall is attracting design interested and quality conscious customers around the world. With our new Xeikon printing press we can now produce around 2000sqm of designer wallpaper every day.
‘Our ambition is to grow and fill the Xeikon machine with more and more jobs. The competition in the digital wallpaper production arena is growing but our strength and advantage is in having been early into this market. Also, we now have a seamless workflow from web order to printer. With the efficiency, quality and flexibility of the Xeikon CX500 machine, this eco-friendly solution will enable us to quickly and simply produce fully finished rolls on the broadest range of substrates in short runs with fast changeovers and minimal waste. Our designer wallpapers use a non-woven material, a cellulose-based paper with polyester fibres.’
Founded in 2006 by Irene and Christofer Gimmersta, the company was originally called WallVision, operates across the entire Nordic region and utilises gravure, screen, flexo and collagraphy alongside digital technology.