Inkcups has confirmed that Bobby Grauf has joined the company as its first managing director for Europe. With more than 20 years of experience within print, Mr Grauf has been tasked with delivering accelerating the company’s growth and expanding into new markets across the continent.

Mr Grauf, who hails from a family of printmakers, compositors and lithographers, previously worked for Agfa, serving as the company’s country and sales manager, inkjet, for the UK and Ireland.

‘I joined Inkcups because of the company’s high standard of leadership and products,’ Mr Grauff explained. ‘The passion and commitment of the teams on both sides of the Atlantic is truly inspiring. Over the past two decades, I’ve witnessed emerging trends and industry changes happen regularly. One great example is how digital printing has opened the door wide open for a broad range of personalisation techniques. Inkcups’ technology helps customers keep up with this trend, making the company an exciting place to be. I am thrilled to be part of the team that will grow and expand the Inkcups brand and business even further in Europe.’

James Burns, Inkcups’ vice president of sales, added, ‘We are delighted to welcome Bobby to the team. With his extensive experience and leadership in the printing industry, and his unique, creative approach, we believe Bobby is a strong asset to the European team. He will successfully accelerate our strategic growth plans for Inkcups Europe.’