Ricoh updates FusionPro VDP document creation
Published: 2 December 2021 | No comments yet
Transparency in variable text and images is one of the new features supported in FusionPro
Ricoh has released a new version of its customer communications creation software to simplify and speed up the creation of personalised data-based marketing and other communications.
FusionPro integrates with Adobe InDesign and Acrobat to enable flexible VDP document creation for both printed and digital delivery. According to Ricoh, the new release adds functionality to simplify the generation of the software’s rules-based ‘intelligent’ templates.
Craig Lewis, head of Enterprise Printing at Ricoh Europe, commented, ‘McKinsey research found that targeted communications can drive revenue growth of 10% to 30%. These newest FusionPro enhancements help businesses of all sizes easily create impactful targeted messaging by continuing to remove complexity and costs from the process.’