Ricoh has added gold and silver metallic toners as new options for the fifth colour station in its Pro C7200 sheet-fed toner press as a means of achieving differentiation and cut-through in printed communications.

The new toners can be used with existing Pro C7200 presses installed since the product’s launch in 2018, though like the fluorescent colours already offered, only one at a time. Ricoh suggests that the new colours could be used in a broad range of applications, from catalogues, posters, flyers, direct mail, and brochures to business cards, greetings and Christmas cards, tickets, invitations, certificates, and packaging.

Eef de Ridder, vice president, Graphic Communications Group, Ricoh Europe, said, ‘The Gold and Silver toners are being launched to meet evolving client needs in an ever-competitive marketplace. Graphic arts innovators are rightly looking for stunning digital print enhancement capabilities that quickly and cost efficiently help print stand out. These new toners enable the responsive production of a wide range of value added print with a gorgeous and special feel. As a result, commercial printers can help brands and designers open up exciting opportunities with highly creative jobs complete with a gold or silver ‘wow’ factor.’

The gold and silver toners will be available in Europe from July. With their arrival, Ricoh joins a rather small group of toner press vendors who offer metallic colours, Xerox, Kodak and HP being the others.