Kornit takes Atlas to the Max
Published: 27 April 2021 | No comments yet
The Max technology can simulate embroidery, including designs too complex to produce by hand
Kornit Digital has launched Max technology, its next generation solution for on-demand, sustainable fashion and apparel production. The Israeli company, which unveiled its new technology during a virtual event on 26 April, says that Max adds ‘groundbreaking’ 3D capabilities and versatile decoration techniques to ‘unparalleled’ retail quality.
The technology, which is compatible with multiple fabric types, is being marketed as breaking ‘new grounds of versatility with previously unattainable print applications,’ and as significantly expanding the reach of digital on-demand textile production into the heart of mainstream fashion and apparel.
A key feature of the new system, which Kornit heralds as environmentally-friendly and industrial in scale, is XDi, which delivers ‘revolutionary’ 3D capabilities for high-density graphic decoration that can simulate embroidery, vinyl and heat transfer in a single, waste-free digital process. Kornit says this development will allow brands to expand their offerings to include new-to-market, innovative decorations without the inefficiencies and cost of operating analogue technologies.
The first product with Max technology is the Kornit Atlas Max, a carbon-neutral, industrial-scale DTG production system with XDi technology built in.
‘Kornit’s new Max capabilities bring sustainable on-demand production to the mainstream,’ said CMO Omer Kulka. ‘We plan to roll out the Max technology to additional lucrative market segments such as team sports, athleisure, diverse categories of fashion, and home décor applications. Kornit innovation arrives at just the right moment to match supply to demand – demand that requires freedom of design for self-expression, quality, and sustainable practices; and supply that expands on-demand capabilities enabling the direct-to-consumer vision.’
CEO Ronen Samuel added, ‘There’s a growing realisation and acceptance that on-demand production is the answer to meet the demands of today’s consumer. Kornit’s Max technology defines the future of on-demand, sustainable textile production, and the future is here now. MAX offers a rare sustainable symbiosis, more creativity, less waste. I am excited to experience what’s possible once the collective brilliance of our industry begins to create digitally, without limits. A world of opportunity awaits us.’
The Atlas Max should ship in June 2021. Kornit also previewed ActiveLoad Automation technology, a robotic system intended to automate loading of garments for direct-to-garment printing. Further automation is also planned.